Free tool
Social Media Scheduler — Plan and Schedule Your Posts
By HatchSolo · Last updated: August 2026
Most social media schedulers solve the wrong problem. They help you post what you've already written — but the hard part is having something worth posting when you're busy with client work. HatchSolo takes a different approach: you share a rough idea with Maya in WhatsApp ('post something about the kitchen renovation I finished this week'), and she drafts the content, picks the right time to post, and schedules it for you. You approve it in WhatsApp, or ask her to change the tone. No logging into another app. No content calendar to maintain. Your social media keeps running even when you're heads-down on a job.
What HatchSolo handles
- Content drafting: turns your rough ideas into polished LinkedIn and Instagram posts
- Scheduling: finds the best time to post for your audience
- Approval flow: review and approve posts in WhatsApp before they go live
- Consistency: keeps your profile active even during busy delivery periods
- Platform coordination: manages LinkedIn and Instagram from one conversation
How it works
Share a rough idea
Tell Maya what happened this week, a client win, a tip you want to share, or a project you finished. One message in WhatsApp.
Review the draft
Maya writes a post, picks a format, and shows it to you for approval. Change anything you want or just say 'looks good'.
Posted and tracked
Maya schedules and publishes the post. She tracks engagement and feeds insights back into future content.
Frequently asked questions
Q: Which platforms does it support?
A: HatchSolo currently supports LinkedIn and Instagram. These are the highest-value platforms for most solo service businesses.
Q: Do I need to write the content myself?
A: No. You share the idea — a topic, a win, a thought — and Maya drafts the post. You just approve it.
Q: What is the best time to post on LinkedIn?
A: Generally Tuesday–Thursday, 8–10am or 5–6pm, for UK audiences. Maya adjusts based on when your audience is most active.
Q: How often should I post?
A: For most solo businesses, 2–3 times per week on LinkedIn is enough to stay visible without overwhelming your audience. Quality beats frequency.
Q: Can I schedule posts weeks in advance?
A: Yes. You can batch your ideas in one session and Maya schedules them across the coming weeks.
Your social media, handled in WhatsApp.
Share a rough idea. Maya writes the post, picks the time, and publishes it. Your LinkedIn stays active even when you're deep in client work. From £49/month.