Simple pricing

Score your idea free. Pay only for what you need — one-time or monthly.

Prices shown for United States

Explorer
$0
Forever
Start free
  • Score your idea (7 dimensions)
  • Generate 8 business names
  • Generate 4 logo previews
  • Generate 8 taglines
  • AI co-pilot coaching (unlimited)
  • Idea discovery + category picker
  • 1 project with checklist
Founder
$29/mo
Billed monthly.
Start 7-day free trial
No credit card for 7 days
  • Everything in Explorer
  • Unlimited brand kits
  • Demand validation (real Google data)
  • Competitor analysis
  • Save to Vault (unlimited)
  • 3 projects
Most Popular
Launcher
$59/mo
Billed monthly.
Start 7-day free trial
No credit card for 7 days
  • Everything in Founder
  • AI website/product builder
  • Content engine + scheduling
  • Email forwarding (hello@yourdomain)
  • Launch automation + ads setup
  • PMF dashboard + growth radar
  • 36 business frameworks
  • Unlimited projects
  • Priority support

What this costs elsewhere

Logo design
$500-2,000 (freelancer)
From $19.99
Full brand kit
$2,000-5,000 (agency)
From $69
Market research
$3,000-10,000 (consultant)
Included in Founder
Domain + SSL + hosting
$300+/yr (GoDaddy)
$15/yr
Website build
$5,000-50,000 (developer)
Included in Launcher
Marketing setup
$2,000-5,000/mo (agency)
Included in Launcher

Questions

Can I start for free?
Yes. Score your idea, generate names, preview logos, get AI coaching — all free, forever. No credit card required.
What's the difference between one-time and subscription?
One-time purchases (Name Kit, Logo Pack, Brand Kit) give you a specific deliverable you keep forever. Subscriptions (Founder, Launcher) give you ongoing access to validation tools, the build engine, content creation, and AI co-pilot support.
Can I upgrade later?
Yes. Start with a one-time purchase, upgrade to Founder or Launcher anytime. Your existing purchases carry over — nothing is lost.
Do you offer refunds?
One-time purchases: 7-day money-back guarantee. Subscriptions: cancel anytime, no questions asked.
What happens if I cancel?
You keep access until the end of your billing period. All documents in your vault remain yours forever. You can re-subscribe anytime.

Ready to start?

Score your idea free. Then name it, brand it, validate it, build it, and launch it — all in one conversation.

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