Simple pricing

Plan, score, and brand your idea free. Upgrade to Pro when you're ready to ship.

Explorer
$0
Forever
Start free
  • All 29 AI business tiles
  • Full coaching + planning
  • Score your idea (7 dimensions)
  • Validate demand (real Google data)
  • Generate brand (names, logos, colours)
  • 5 free messages to try
  • 1 project
Most Popular
Pro
$49/mo
Billed monthly.
Cancel anytime. Save 32% with annual.
  • Everything in Explorer
  • 1,000 messages/month ($0.10/msg after)
  • Export brand kit, logos, documents
  • Build & deploy your website
  • Autopilot + crew agents
  • Launch automation + PMF dashboard
  • Unlimited connections
  • 5 projects

What this costs elsewhere

Logo design
$500-2,000 (freelancer)
Free
Brand identity
$2,000-5,000 (agency)
Free
Market research
$3,000-10,000 (consultant)
Free
Business strategy + messaging
$5,000-15,000 (consultant)
Included in Pro
Website build
$5,000-50,000 (developer)
Included in Pro
Marketing setup
$2,000-5,000/mo (agency)
Included in Pro

Questions

Can I start for free?
Yes. All 29 AI business tiles are free for coaching and planning. Score your idea, validate demand, create your brand, strategise your pricing — all free, forever. No credit card required.
What does Pro unlock?
Pro lets you ACT on your plans: export your brand kit, build & deploy your website, run autopilot, use crew agents, and connect services like Stripe and Google Ads. Plus 1,000 messages per month.
What happens after 5 messages?
Free users are prompted to upgrade to Pro. Pro users get 1,000 messages included, then $0.10 per message after — you're never blocked.
Can I upgrade later?
Yes. Start free, upgrade to Pro anytime. Your work carries over — nothing is lost.
Do you offer refunds?
Cancel anytime, no questions asked. You keep access until the end of your billing period.

Ready to start?

Plan your business free. Then name it, brand it, validate it, build it, and launch it — all in one conversation.

Start free