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Everything you need to know about starting a business.

Plain English. No jargon. No MBA required. Each guide comes with an AI tool that does it for you.

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Getting Started·5 min read

How to Name Your Business

A great name is memorable, available as a .com, and tells people what you do. Learn the 7 rules of naming — then let AI generate 50 options in seconds.

Getting Started·7 min read

How to Validate a Business Idea

Before you spend a penny, check if anyone actually wants what you're building. Real Google search data tells you in 60 seconds — here's how to read it.

Branding·6 min read

How to Create a Brand Identity

Your brand is more than a logo. It's your name, colours, fonts, tone of voice, and positioning. Here's how to build one that stands out — even on a budget.

Building·5 min read

How to Build a Website Without Coding

You don't need a developer. Describe your business in a few sentences and AI builds a real, live website. Here's what you need to know before you start.

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Strategy·8 min read

How to Price Your Product

Too cheap and you look amateur. Too expensive and nobody buys. Learn the 5 pricing strategies that actually work for new businesses — and how to test them.

Get pricing help
Growth·10 min read

How to Get Your First 10 Customers

Your website is live. Now what? The first 10 customers are the hardest. Here are 8 proven tactics that work before you spend anything on ads.

Build your go-to-market plan
Growth·12 min read

Google Ads for Complete Beginners

Google Ads is the fastest way to test if people will pay for what you're building. Here's how to set up your first campaign without wasting money.

Set up ads with AI
Measuring·8 min read

How to Know If You Have Product-Market Fit

The Sean Ellis test, retention curves, and the signals that tell you whether to scale, pivot, or kill. Plain English, no statistics degree required.

Check your PMF

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